I have a deep and abiding love for Newfoundland and Labrador, despite the fact I have seen very little of it. I love this poster for so many reasons, let me count the ways:

  1. Newfoundland and Labrador is fun. Crazy fun. Some of the nicest people on Earth, too.
  2. I’m pretty sure this poster is from a charming series of Mad Men-style posters promoting Newfoundland and Labrador shortly after it joined Confederation.
  3. This is actually how you pronounce “Newfoundland.” On behalf of my Newfoundlander and Labradorian brothers and sisters, it drives me bonkers when other Canadians pronounce it “New-fownd-land.”

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